What is Promotion
From the far away in history, there were men that engaged in buy and sell tools on the road. such as peddler badgers. they have Blaring his inventories and prices and try to Attracting others’ attention. this is the root of Promotion. Promotion in this era is attracting and making the market and product HOT .
but this is not advertisement exactly. although maybe in some acts and situation be Like together. When we try to inform people about our product or new programs, when we try to show our brand within the city, or when we try to find our interested customers , we are trying to advertising. such as billboards and journals, such as giving Gifts to customers and such as websites banners.
But if try to cheering people to buying a special thing in the shop, or pulling them to buy more from a selected product, then we Promote our product. In promotion, we don’t have decided to introduce products but try to sell in more product to our customers base.
♦ Thinking about necessities for running an efficient and successful Promotion: Having Goal, determining Tactic and making it by Creativity.
in FMCG field, is many of creative acts and promotions that is unique in the world. but Creativity is not the First important thing to make an efficient promotion. there are TWO other things: first: Goal, Second is Marketing Tactic.
Goal determines that we need to which effect and result. A Powerful Leader Brand in FMCG wants to keep distance between him and next level brands. it is easy and right to target in start “Buy two,Get three” program to gain and keep the share of the market. But for an “under middle Grad Brand”, this is not an appropriate action. because it needs to become more familiar to customers. so this brand must be trying to introducing herself by Sampling and gives the consumers the experience of the product’s quality.
So how bout Marketing tactic? when you decide to Promote your product for what (goal), then you need to think about pull or push tactics. I mean we need to analyze which tactic is more appropriate to your goal and customers.
A local promotion in the local shop is Push marketing tactic because it is an attempt to Drag the customers towards the deal. in the other aspect, if we run a competitive Instagram campaign, in fact, we try to give A Clue to Guide peoples to our brand Score and prize. in Pull marketing tactic, we act like this for making Attraction and curiosity to the customers. such as making participating in discount sites.
So, have a good Promotion for your product!